Promotional content

Guidelines and best practice principles for making sure our promotional content is the best it can be.

Animations

Animated images can be a good way to attract attention but need to be used sparingly.

We use banners to promote content or products that we want our customers to see.

Banners on our product details pages should only be used in very specific circumstances

Promotional content on product list pages should be used in context and to enhance a customer experience