PDP Banners

The job of a Product Details Page is to showcase the individual product, to make it easy to buy and to load quickly.

A customer has shown some intent to visit a Product Details Page and we should respect that intent by making it easy to assess and buy the product.


  • Respect a customer's intent - they're on the product, so it's likely they're interested in buying it
  • Try to keep the customer on the page until they've added to bag
  • Keep any wording persuasive and brief
  • Open supporting links (e.g. delivery and returns information) on the same page


  • Don't use distracting messaging that can take focus away from the add to bag button
  • Don't add banners that take the customer away from the page
  • Don't use any more than 2 messages together
  • Don't overload the customer with too many choices
Last Updated: 10/6/2020, 8:34:39 AM