Principles

Everything we design at N Brown should be with our NBUX principles and guidelines in mind.

When this happens, our websites and apps (and therefore our customers) benefit from consistency and quality. The design and development process is then more efficient, helping us create better relationships across different disciplines.

NBUX provides clear guidance and a single reference point for design and development best practices at N Brown.

How we design

An in-depth look at our design foundations; what and who we design for, and how we design.

Accessibility

One of our core principles - read more to understand why we design with empathy and inclusivity in mind.

Colour

Discover how we use colour in our interfaces, and how NBUX helps bring our brands to life.

Elevation

Find out how we use elevation and shadow to create a sense of depth and detail in our designs.

Iconography

Download our icons, and get an understanding into how they are used across our websites and apps.

Navigation

See what types of navigation we use, and how they help our customers find what they are looking for.

Screen sizes

Discover which screens we design for, and the data that has led us to making these choices.

Shape

Find out about the shapes we use in our designs, and the psychology behind our design decisions.

Typography

Read about our rules and guidelines for typography and how these choices can affect our brands.

How we design →