Where possible, links are always styled using the universally recognisable blue underline.
- Underline links
- Check colour contrast ratios between background and text
- Make them visually different from normal text (e.g. a different colour and font weight)
- Use different colours or shades for visited links vs unvisited links.
- Use descriptive copy, e.g. "read the Direct Debit guarantee"
- Don't use generic copy, e.g. "click here"
- Don't add hyperlinks to full sentences